About House of Bouge
House of Bouge is a comprehensive marketing company that collaborates, coordinates, connects, and creates. These are the most critical work roles of a complete and high-quality marketing firm. "
The blend of in-house and out-of-house team members brings diversity of thought, ideas, strategies, and creative excellence. This structure ensures we are leading edge and fresh as well as backed by 30+ years of experience and expertise. Everyone we work with believes and helps us build on our fundamental principle of “The Message before Machine”.
We know that “the message” is the essence of your organization and it should be evident in all that you do and all that IS you. It must be on-point, creative ready, and the “fuel” for the machine of distribution. It is the brand, identity, and story for everything from word of mouth to social media to traditional media advertising. It guides print, digital, virtual, and more. The message is not only the fuel, but drives the machine to a new level of recognition…it is then that "the message BECOMES the machine".
House of Bouge is unique in that it crafts the team to work with you specifically for you…to explore and maximize your foundation, your vision, your purpose, and your story. All of the team members and collaborators have a passion for their craft in the creation and development of the brand. This makes for one of the most productive teams in marketing as everyone’s strengths and capacity is cultivated for the best possible results…FOR YOU.
About Paul W. Bougie
Paul Bougie, Founder and President of House of Bouge, is a native of Fargo, North Dakota; therefore, he has a vast networks and deep connections to the area. He prides himself on relationship building, helping others, and he enjoys sharing his talents throughout the community. Paul attended Shanley High School and North Dakota State University, where he studied communications & theater. During that time, he discovered his path to the mic and joined the team at the campus radio station, KDSU. His passion for radio and media was born.
That energy and enthusiasm only grew as he cultivated a following in broadcasting and media over 30+ years and work at K-100, Lite Rock 105, Froggy 99.9 as Tad Pole, The Box 101.9, 95.1, KFGO, AM1100. Paul was not only in front of a mic or an audience, he immersed in all areas of the industry behind the scenes as well. He honed his marketing skills with creative advertising, building marketing plans for radio, and assisting clients with some planning for other media. As broadcasting changed, Paul sought the opportunity to work with other creative arenas and joined the diverse team at Spotlight Media. With all of the knowledge and experience in the wide platform of media/marketing types, his experience pointed him in the direction of growth and entrepreneurism.
Paul W. Bougie,
His passion for building the message and his understanding of the power of in-house work and out-of house collaboration for a client led him to the creation of House of Bouge. Paul’s connection to community continues in event work and has even been seen in the area with the mic in hand hosting and emceeing events such as Bison Bidders Bowl, FM Raise Your Spirits, and many others. Paul is also a member of the band the Front Fenders, which has a strong local following for “bringing the fun”. That doesn’t stop there, he is often recognized for his work in commercials for Tailgators as the Viking donning braids and sarcasm highlighting the Viking-Packer-Bears rivalry. The bottom line is that Paul seizes opportunities to connect to community and help you and your business be its best while enjoying the process and sharing in the fun.